Financial literacy is the ability to understand how money works in the world: how someone manages to earn or make it, how that person manages it, how he/she invests it (turns it into more) and how that person donates it to help others.

Welcome! I am beauty and beast Noëlle… the play on the Disney title labels me a self-aware millennial and business-oriented woman. While I’m no professional adviser, I’m known by my friends, family, and colleagues for my budgeting, saving, and investing know-how. Frankly, I’m resourceful as hell and learning how to control money and not let it take control of me has become my healthy addiction. I created this blog to organize all of the q&a sessions I have with people; which became overwhelming after I posted some personal money successes on Instagram, with an offer to share my techniques.

Over the years of helping intelligent rich and poor people clean up shop, two things became clear. Our educational system has failed us in regards to money management and there aren’t many (if any) relatable sources to steer us from expensive lessons and guide us beyond paying bills; particularly not where I’m from (Bronx, New York… stand up!). You may very well get to adulthood not knowing how to balance a checkbook or knowing how the student loans and credit cards shoved down your throat are going to affect every major milestone in your life. In my opinion, lessons in money should be taught right after reading, writing, and basic math. I’m sure the Pythagorean Theorem and the fall of Rome have helped me become an outstanding citizen, but I’m trying to build an empire… ain’t nobody got time for that!

My goal for this blog is to nurture financial empowerment for 20 and 30- somethings, from white-collars to divas/hustlers, that turn on CNN and think “oh wtf is that squiggly line on that graph in my eye fluid?” What you can expect to see are “how-to’s”, need to know financial terminology we’re not exposed to until we’re screwed, book recommendations, discussions on relationships & money and the fine line between fakin’ it ’till you makin’ it and living in your truth.

Disclaimer: I curse sometimes.

Thank you for joining me on this journey!



  1. Your resources never ceases to amaze me. Your insight to a problem created by those . Entrusted with our and our children’s education, is refreshing and a wake up call to parents, elected officials and the financial innstituions in power to do something about it. very proud of you.


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